So the Chirstmas of advertising has passed us, and now brands are reaping the benefits of their agency's hard work and dedication.

Now we look and see whose spot really made it! AdAge Magazine along with partner Blufin Labs generated data on the 10 Super Bowl spots that revealed the highest levels of response across social media.

NUMBER ONE being, one of my personal favorites, H&M's "Bodywear for H&M." Yum! David Beckham close-ups wearing nothing but some thighty whiteys, Ou lala. This spot was simple, done in black and white, while a camera pans up and down Beckhams bod. Gotta admit it is a rather simple BUT a striking campaign. I know when I first walked by H&M's window with the large stand-up Beckham, I had to do a double-take and instagram that ishh. This really gets the girls attention, but does that really drive a man's decision about what underwear to buy? From the men I know, the respect for this soccer player isn't too great. Many don't idolize him as they do Ronaldo or Messi. Maybe having either of them would have made a greater impact on males and females alike. Yet,  to be honest the underwear H&M is advertising here is really nothing special or sexy. A pair of white boxers and or briefs? uhhh..not really cutting it  for me, but if they are on the body of an all-star soccer player then thats another story. But, I mean but if it gets a woman's attention, then boys listen up.

As H&M had 108,914 number of social media comments, other top ten spots included Chrysler, Chevy, Budlight, Samsung, and Doritos enjoyed two top ten spots. Also included, was a personal favorite, Pepsi's "King's Court" ft. Elton John (too good).

To see the full list visit: http://adage.com/article/special-report-super-bowl/10-super-bowl-commercials-won-social-media/232548/

And to see all the SUper Bowl Spots again visit: http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/

--> As the Advertising's Chirstmas is nearing Joe Pytka named "the father of Super Bowl spots" by Advertising Age, reveals his tips and secrets on the art. (see it here)

--> TSK TSK TSK! a CSR no no for a BIG CSR brand, check out what big-time agency Ogilvy has on its' plate! (see it here)

--> Hey Hey TBWA! Making me wanna dance in my cubicle! and CHECK Elton John's sweet kicks!!
    --  Special SHOUT to Edouard of The Edouard Alert ! a great friend and currenty intern for TBWS/Chiat/Day
         in New York. Hisblog is great and filled with the latest on advertising news and alerts! Check it out.

Well this is new? and slightly annoying. But, I like.

Despite how intrusive and annoying this little ad. may be, it works. If I were to look out my door and see this, what I would immediatly think is "dang I wish it was real," then run to my computer and order. Cause lets face it, I'm a hungry girl and please tell me who the hell can resist those breadsticks and that garlic sauce, I'm  just curious. But, if your just ringing my doorbell leaving this in my peephole and then running, taht would be a completely different story. Don't mess with people's food Papa John's.

So A for innovation Papa John's, but I don't see this one sticking.

(source)

So that's awkward.....Old Space basically giving Charmin the good old "F you!" or are they??

As the shot opens with a close-up on Charmin Freshmates with a voice-over stating;

“Charmin Freshmates are formulated to clean you better than dry bath tissue,” says a voiceover. “And they —— ”

Then the head of Terry Crews, the actor and former National Football League player, pops out of the box of Freshmates, as his hand, holding a can of Old Spice body spray, smashes through a wall.

“Old Spice is too powerful to stay in its own commercial!” Mr. Crews says, as the commercial closes with a shot of four Old Spice body spray scents and a slogan for the brand’s newest campaign, “Smell is power.”

This is not the only ad that Wieden & Kennedy have put out for Old Spice this year. Another similar advertisment involves Bounce, with the similar "Old Spice takeover theme."

In my opinion, I love this but feel it's a one time shot. In other words, if other brands began to follow Old Spice's theme we'd have a mess of Ads with multiple brands in them. Furthermore, this would get old. But koodos to Old Spice, this is hilarious, new, and innovative. I just love commercials that are fun to watch like this one, they are super effective and don't bother the consumer.

On the other hand, it is interesting though, both brands get showcased here and this is not the typical "brand v. brand" commercial, where one brand shocases it's prominence over another through pointing out flaws. Those, in my opinion, can be wholly ineffective and just plain annoying. It reminds me of  two annoying bickering sisters, to be honest. But, this ad doesn't necessarily 'hate' on Charim, it gets its fair share of airtime as well. Yet, viewers will walk away with Old Spice in thier minds rather then Charmin. Wholly, this gets me thinking are Charmin and Old Spice working together? Does this convey the right message to consumers? or does one brand overshadow the other? All  I know is that I would be interested to see the statistics resulting from this commercial on how consumers feel and act.

(source.)

Kia's Super Bowl Spot contends with leaders of the 'car commercial.' Kia's hamsters have been prancing around for way to long, it is great to see Kia come out with something new.

As early screenshots had not done it justice. In this spot Kia plays on idea of the sweetest of dreams, which of course incoporates the Kia Optima as well as that stuff that all men dream of (large sandwiches, Motley Crue, Adriana Lima, and MMA). The spot carries to protray that this dream trumps all, which in my opinion successful conveys the Kia Optima as the "cool, hip, and trendy" car which is the image Kia attempted (yet failed) to accomplish with their hamsters.

Yet, considering contenders such as VW, BMW, and Honda could Kia's spot really compete?  We'll just have to see where the hype will truly land.

(source)
(video)